Research

Brand Framework Audit
‍Communications Audit
Competitive Analysis

Strategy

Stakeholder Engagement
Brand Framework and Positioning
Brand Architecture

Brand Identity

Naming and Tagline Development
Nomenclature Systems
Visual Identity (Logo, Visual Style)

Implementation

Brand Toolkits and Guidelines
Communication Systems and Templates
Digital and Interactive Brochures
Print Collateral
Website Design
Exhibit Design
Editorial Design
Corporate Reporting
Impact Reporting
Advertising
Wayfinding and Signage
Infographics
Motion/Video
Photography and Illustration
Art Direction
AODA Compliance
Brand Guardianship Consultation

About Randall Van Gerwen

Randall is a brand and communication designer with extensive knowledge of the strategy-driven creative process, leadership experience and a commitment to excellence. For over 25 years, he has supported branding and strategic communications projects for organizations of all sizes, from large corporations to small not-for-profits. A partial list of organizations he’s worked with includes CIBC, Manulife, Rogers, Purolator, Holland Bloorview, Spinal Cord Injury Ontario, Canada’s Children’s Hospital Foundations, Woodsworth College and Victoria University.

Prior to becoming an independent brand designer over a decade ago, Randall held senior positions at some of Canada’s leading branding firms, including Managing Director, Design at Ove Brand Design, and Creative Director, Design at DDB Canada (Toronto).